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Roberto Serrano Plowells es un empresario y atleta cuya trayectoria ha sido guiada por la disciplina, la preparación y la búsqueda constante de la excelencia. Tras representar a México durante más de una década en el ciclismo de pista de alto rendimiento, marca una trayectoria dentro y fuera del deporte:
Trasladó los principios que lo llevaron a competir al más alto nivel hacia el mundo inmobiliario: actuar, prepararse y ejecutar con precisión. Esa misma filosofía define hoy a PLOW SADA, una firma que entiende que el valor no depende de las condiciones del mercado, sino de la capacidad de identificar oportunidades, tomar decisiones acertadas y ejecutarlas con disciplina y una visión de largo plazo.
Roberto Serrano Plowells is an entrepreneur and athlete whose career has been shaped by discipline, preparation, and a relentless pursuit of excellence. After representing Mexico for more than a decade in elite track cycling—earning the following:
He brought the same principles that defined his athletic success into the real estate industry: patience, preparation, and precise execution. Today, this philosophy is at the core of PLOW SADA, a firm built on the belief that value is not determined by market conditions, but by the ability to identify opportunities, decision making, and execute them with discipline and a long-term perspective.
Right place, right time: a decade in the Yucatán
PLOW SADA es una firma de capital privado especializada en el desarrollo, operación y administración de activos inmobiliarios.
Desde 2017, PLOW SADA ha consolidado una sólida trayectoria en el sector inmobiliario residencial, industrial y comercial, con más de 2,000 millones de pesos en ventas y un portafolio propio superior a 240 millones de pesos en activos totalmente ocupados. Más que cifras, estos resultados reflejan nuestro compromiso con una ejecución disciplinada, una inversión estratégica y la creación de valor sostenible.
Creemos que el valor no se espera, se construye; por ello, combinamos análisis y experiencia para desarrollar proyectos e inversiones con una visión de largo plazo. PLOW SADA capitaliza bajo 3 reglas:
1. Comprar oportunidades — identificar activos y tierra subutilizados, mal valuados o administrados, donde la oferta es limitada y la demanda es duradera.
2. Mejorar con precisión — remodelar, desarrollar o regularizar el inmueble a un estándar institucional, capitalizando el diferencial entre el valor actual y el valor estabilizado.
3. Vender o administrar — arrendar y vender a compradores institucionales y FIBRAs, o conservar el inmueble con ingresos rentables y estables.
PLOW SADA is a private capital real estate firm specialized in development, operation, and management of real estate assets.
Since 2017, PLOW SADA has developed a proven track record across residential, industrial, and commercial real estate, with more than US$100 million in sales and a proprietary portfolio exceeding US$12 million in fully occupied assets. More than milestones, these figures reflect our commitment to disciplined execution, thoughtful investment, and sustainable value creation.
We believe that value is not gained over time—it is created. That is why we combine rigorous analysis & industry expertise to develop projects and investments with a long-term perspective. PLOW SADA operates under 3 rules:
1. Buy right — target underutilized, mispriced, or undermanaged assets and land where supply is constrained and demand is durable.
2. Improve precisely — reposition and/or value added improvements, develop, or entitle to institutional standard, capturing the spread between in-place value and stabilized value.
3. Exit or hold — lease up and sell to institutional buyers and Funds, or hold for income as rents compound.
A fully furnished and equipped 3-bedroom residence in Punta Lago Residencial, offering 350 m² (3,767 sq. ft.) of construction on a 525 m² (5,651 sq. ft.) lot. The property is currently leased through May 2028, providing immediate rental income for an investor.
A 40.53 m² (436 sq. ft.) corporate space on TheSky's PH-2 level, delivered in shell condition and ready for customization, with 2 parking spaces and views of Mérida and Progreso. Available for sale or lease.
A 144 m² (1,550 sq. ft.) corporate office located in TheSky's Penthouse level, featuring 5 parking spaces, panoramic views, and access to premium amenities and services. Available for both lease and sale.
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