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Where Vision Meets Real Estate Opportunity

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PLOWSADA's track record surpasses +100 US Million in sales since 2017. Owning a +12 US Million in real estate portfolio 100% occupied in Residential, Industrial & Commercial properties.

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Roberto Serrano Plowells

A world-champion athlete who applies the same discipline to building industrial real estate.

From the velodrome to the Real Estate Development — a world champion's discipline, applied to real estate development.

Eight national titles. One world championship. Fourteen years building real estate. Same discipline.

World champion on the track. Builder of value off it.

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Right place, right time: a decade in the Yucatán

PLOW SADA´s emerge

Over the last ten years, Mérida and the broader Yucatán have been one of Mexico's most powerful real estate growth stories — and the firm positioned ahead of it rather than chasing it. Resulting in capitalizing as well in Mexico's industrial market boom.

Nevertheless, this is a selection-and-timing market. The rising-tide era is over; genuine entry points are emerging. PLOW SADA services and portfolio offers to be operators who can underwrite precisely, improve assets, and execute on the ground — not those betting on a tide that's already turned.

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PLOW SADA successful real estate portfolio, and developments with value-added warehouses and industrial land in Mexico's strongest, most demand-resilient industrial corridors, capitalize under 3 rules:

Buy right — target underutilized, mispriced, or undermanaged assets and land where supply is constrained and demand is durable.

Improve precisely — reposition and/or value added improvements, develop, or entitle to institutional standard, capturing the spread between in-place value and stabilized value.

Exit or hold — lease up and sell to institutional buyers and FIBRAs, or hold for income as rents compound.

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